Social Media Highlight Reel

Domain's Instagram account:

Screen Shot 2018-01-22 at 2.35.49 pm.png

@domain.com.au
119k followers

Within my previous role as the Home & Lifestyle Editorial Producer for Domain, I wrote articles on a daily basis, covering lifestyle related topics. During this time, I was also responsible for managing the company's  Instagram account, which during my management, grew from 50k to 119k followers. After resigning from my full-time position in April 2017, in order to travel for an extended period, Domain wished to retain me on a freelance basis to continue managing this account. Some of the tasks involved with this include:

- Curate content from week to week
- Schedule and publish posts
- Aid the increase of followers
- Drive traffic to company's website
- Monitor engagement
- Engage with followers where necessary
- Work with influencers on campaigns

My social media coverage for Domain's campaign with The Block:

A statement from Domain's senior management a month after I had been given the curation control of the company's Instagram account: 

"The Domain Instagram account has experienced its largest audience growth WoW (week-on-week) in 3 months with a 4.1% follower increase"

 
IMG_0220.PNG
 
IMG_0219.PNG
 

A before/after snapshot of Domain's Pinterest account under my management:

Before:

31Jun.JPG

After:

My personal Instagram account:

Screen Shot 2018-01-22 at 2.22.41 pm.png

@paulinemorrissey
27.4k followers

Over the years, I have gained a great understanding as to what is deemed engaging content via social media, and with this, I have managed to grow my own Instagram account, where I share content with a focus on lifestyle and travel. Currently I have over 27k followers and an average engagement rate of 6.99%, which has afforded me the ability to work with some amazing brands as an influencer. Some of the previous campaigns I have worked on as an influencer include:

- Daniel Wellington
- Ebay Australia
- Jacob's Creek
- Uncle Toby's
- Linen House
- Williams Sonoma

A snapshot of some campaigns I have worked on for various brands:

Pauline MorrisseyComment